May 11, 2025 - 20:08
Afina founder Ramon van Meer recently conducted an intriguing experiment to determine whether consumers would be willing to pay a premium for a Made-in-USA version of his filtered shower head. The results of his test were both enlightening and sobering, shedding light on the complexities of consumer behavior regarding domestic products.
Van Meer introduced two versions of his shower head: one manufactured overseas and another proudly made in the United States. He anticipated that the American-made product would attract customers willing to pay extra for the perceived benefits of supporting local manufacturing and ensuring higher quality standards. However, the findings revealed a more nuanced reality.
Despite the growing trend of consumers expressing a desire to support American-made goods, the actual willingness to pay more was less enthusiastic than anticipated. This outcome raises important questions about the balance between ethical consumerism and price sensitivity, prompting business owners to reconsider their strategies in promoting locally made products. As the landscape of consumer preferences continues to evolve, the implications of this test could influence future decisions in the industry.
July 29, 2025 - 02:23
Walmart Enhances B2B Payment Terms to Support Businesses Amid Economic VolatilityIn a strategic move to bolster its appeal among business clients, the big box retailer is introducing new financing options aimed at helping companies navigate the uncertainties of the current...
July 28, 2025 - 03:44
Trump and EU Reach Agreement on TariffsPresident Donald Trump announced a significant deal with the European Union on tariffs during a press conference held in Scotland on Sunday. This agreement marks a crucial step in easing trade...
July 27, 2025 - 03:41
Honda Ventures into the Insurance Market, Inspired by TeslaTesla has revolutionized the automotive industry, influencing how millions purchase vehicles and the associated insurance. In a bold move, Honda is now stepping into the insurance arena, aiming to...
July 26, 2025 - 05:22
Small Businesses Dive into Cryptocurrency Investments This SummerThis summer, an intriguing trend is emerging as small companies are mobilizing significant funds to invest in Bitcoin and a variety of lesser-known cryptocurrencies. This surge in interest reflects...