From Adventure to Enterprise: Transforming Spices into Success

April 25, 2025 - 21:44

Burlap & Barrel co-founders Ethan Frisch and Ori Zohar have created a remarkable business model that connects small farmers with spice lovers across the United States. Their journey began with a trip to Afghanistan, where they discovered the rich flavors and unique varieties of spices that were often overlooked in the mainstream market.

Recognizing the potential to bring these high-quality, sustainably sourced spices to a broader audience, they established their company with a mission to support small farmers while providing consumers with exceptional products. The duo's commitment to transparency and quality has resonated with customers, allowing them to grow their business significantly.

Today, Burlap & Barrel generates an impressive $8 million in annual revenue, showcasing the demand for ethically sourced and flavorful spices. Their innovative approach not only elevates culinary experiences but also empowers farmers, creating a positive impact in the communities they work with. Through their passion for spices, Frisch and Zohar have turned a simple idea into a thriving enterprise.