Major Acquisition: Hailey Bieber's Beauty Brand Joins Forces with Elf

May 28, 2025 - 19:04

In a groundbreaking move within the beauty industry, the popular brand founded by Hailey Bieber has been acquired by Elf Beauty for a staggering $1 billion. This acquisition marks one of the largest deals in the sector in recent years, signaling a significant shift in the competitive landscape of beauty brands.

Hailey Bieber's brand has garnered a loyal following thanks to its innovative products and strong social media presence. The collaboration with Elf, known for its affordability and quality, is expected to create exciting synergies that could enhance product offerings and expand market reach.

Industry experts believe this acquisition will not only bolster Elf's portfolio but also elevate the brand founded by Bieber, providing it with the resources and distribution channels to reach a broader audience. As the beauty market continues to evolve, this strategic partnership could set new trends and redefine consumer expectations in the coming years.