Short-Drama Apps Set to Soar to $3 Billion in Global Revenue

September 18, 2025 - 03:18

Owl & Co. has projected that short-drama applications, such as ReelShort and DramaBox, are on track to generate a staggering $3 billion in revenue this year outside of China. This figure represents nearly a threefold increase compared to the previous year, highlighting the explosive growth of this niche entertainment sector.

The rise in popularity of bite-sized dramas can be attributed to shifting consumer preferences, with audiences increasingly seeking quick and engaging content that fits into their busy lifestyles. These apps offer a unique blend of storytelling and accessibility, allowing users to enjoy compelling narratives in just a few minutes.

As more creators and production companies recognize the potential of this format, the competition is intensifying, leading to a diverse array of content that appeals to a wide audience. Analysts suggest that this trend will continue to evolve, potentially reshaping the landscape of digital entertainment in the coming years.